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Levante Augmented Reality Experience presented at Shanghai AS 2017

Levante Augmented Reality Experience

A new way to experience the Maserati of SUVs

The Shanghai Motor Show - from 21 to 28 April 2017 - was the first stage on which Maserati presented the new Levante Augmented Reality Experience, an interactive adventure for those who want to know more about the SUV by exploring it digitally.

It has been developed with Google's Tango Technology, an Augmented Reality computing platform which uses 3D mapping and physical space measurement to detect position, enabling people to walk around a full scale virtual car and even explore what it’s like inside.

Tango in fact gives devices such as the Lenovo Phab2 Pro the ability to understand their position relative to the world around them. It’s similar to how human beings use their eyes in the daily lives to know exactly where they are inside closed spaces, with the only difference that instead of brain, cerebellum and nerves, Tango uses three core technologies - Motion Tracking, Area Learning and Depth Perception – to locate any digital object in a real environment.

This technology is still not available on a large scale, but that in the future will probably become more and more important for people’s relationship with reality.

Watch the Levante Augmented Reality Experience in action

With the Tango based Maserati Levante’s intuitive light configurator tool, users can select their preferred features, customize all its elements, such as the exterior and interior packages, and interact with their car. Almost any detail of Levante can in fact be explored: from the steering wheel to the back seats, from the wheel rims to the dashboard. And that’s not all: you can even turn on the lights, explore under the hood and hear the exciting sound of the Levante engine when it is started.

As a result, the selections will appear in the augmented reality application and can be visualized in 3D, even without the physical presence of the vehicle. A technologically new and pioneering way for all Maserati lovers to try out their own Levante before taking it home.

Augmented reality was shown to be not only about entertainment, but can actually revolutionize the consumers’ shopping experience.

The Levante Experience tries to anticipate this revolution, by creating a more engaging fusion between technology and reality. In full Maserati style.

Build your own
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide
Ghibli
Ghibli
Levante
Levante
Quattroporte
Quattroporte
GranTurismo
GranTurismo
GranCabrio
GranCabrio
Ghibli
Ghibli
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 5.5 sec
Max speed 267 km/h
Ghibli S
Ghibli S
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 5.0 sec
Max speed 285 km/h
Ghibli S Q4
Ghibli S Q4
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 4.8 sec
Max speed 284 km/h
Ghibli Diesel
Ghibli Diesel
Engine Layout V6
Displacement 2987 cc
Acceleration 0-100 km/h: 6.3 sec
Max speed 250 km/h
Levante
Levante
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 6.0 sec
Max speed 251 km/h
Levante S
Levante S
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 5.2 sec
Max speed 264 km/h
Levante Diesel
Levante Diesel
Engine Layout V6
Displacement 2987 cc
Acceleration 0-100 km/h: 6.9 sec
Max speed 230 km/h
Quattroporte
Quattroporte
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 5.5 sec
Max speed 270 km/h
Quattroporte S
Quattroporte S
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 5.1 sec
Max speed 286 km/h
Quattroporte S Q4
Quattroporte S Q4
Engine Layout V6
Displacement 2979 cc
Acceleration 0-100 km/h: 4.9 sec
Max speed 286 km/h
Quattroporte GTS
Quattroporte GTS
Engine Layout V8
Displacement 3799 cc
Acceleration 0-100 km/h: 4.7 sec
Max speed 310 km/h
Quattroporte Diesel
Quattroporte Diesel
Engine Layout V6
Displacement 2987 cc
Acceleration 0-100 km/h: 6.4 sec
Max speed 252 km/h
GranTurismo Sport
GranTurismo Sport
Engine Layout V8
Displacement 4691 cc
Acceleration 0-100 km/h: 4.8 sec
Max speed 298 km/h
GranTurismo MC
GranTurismo MC
Engine Layout V8
Displacement 4691 cc
Acceleration 0-100 km/h: 4.8 sec
Max speed 298 km/h
GranCabrio Sport
GranCabrio Sport
Engine Layout V8
Displacement 4691 cc
Acceleration 0-100 km/h: 5.0 sec
Max speed 285 km/h
GranCabrio MC
GranCabrio MC
Engine Layout V8
Displacement 4691 cc
Acceleration 0-100 km/h: 4.9 sec
Max speed 289 km/h
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
Build your own
Every Maserati is like a work of art constructed with the care and attention that only the human hand can provide
Ghibli
Ghibli
Ghibli
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 5.5 sec
Max speed
267 km/h
Ghibli S
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 5.0 sec
Max speed
285 km/h
Ghibli S Q4
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 4.8 sec
Max speed
284 km/h
Ghibli Diesel
Engine Layout
V6
Displacement
2987 cc
Acceleration
0-100 km/h: 6.3 sec
Max speed
250 km/h
Levante
Levante
Levante
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 6.0 sec
Max speed
251 km/h
Levante S
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 5.2 sec
Max speed
264 km/h
Levante Diesel
Engine Layout
V6
Displacement
2987 cc
Acceleration
0-100 km/h: 6.9 sec
Max speed
230 km/h
Quattroporte
Quattroporte
Quattroporte
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 5.5 sec
Max speed
270 km/h
Quattroporte S
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 5.1 sec
Max speed
286 km/h
Quattroporte S Q4
Engine Layout
V6
Displacement
2979 cc
Acceleration
0-100 km/h: 4.9 sec
Max speed
286 km/h
Quattroporte GTS
Engine Layout
V8
Displacement
3799 cc
Acceleration
0-100 km/h: 4.7 sec
Max speed
310 km/h
Quattroporte Diesel
Engine Layout
V6
Displacement
2987 cc
Acceleration
0-100 km/h: 6.4 sec
Max speed
252 km/h
GranTurismo
GranTurismo
GranTurismo Sport
Engine Layout
V8
Displacement
4691 cc
Acceleration
0-100 km/h: 4.8 sec
Max speed
298 km/h
GranTurismo MC
Engine Layout
V8
Displacement
4691 cc
Acceleration
0-100 km/h: 4.8 sec
Max speed
298 km/h
GranCabrio
GranCabrio
GranCabrio Sport
Engine Layout
V8
Displacement
4691 cc
Acceleration
0-100 km/h: 5.0 sec
Max speed
285 km/h
GranCabrio MC
Engine Layout
V8
Displacement
4691 cc
Acceleration
0-100 km/h: 4.9 sec
Max speed
289 km/h
Please enter a Configuration Code.
Open an existing configuration.
Access to your own Maserati using your unique configuration ID.
You'll find your Maserati configuration ID on your personal email or within the PDF printed summary
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