Cookie policy

What are cookies?

Cookies are small units of text strings stored in your computer when you visit certain pages on the internet.

Cookies must be enabled in order to be able to browse the Maserati Website . If you choose not to accept the cookies, you can still browse the Site and use it for reference purposes with limited limited functionalities. Cookies are enabled by default by most browsers, we have nevertheless included a section after this paragraph with instructions on how to modify the settings of your cookies.

Please note that cookies will not damage your computer. We do not retain any personal data that can identify the user in the cookies we generate, for instance credit card details, but we use encrypted data collected by same to improve and ensure top quality browsing of our Site. For example, they can be useful for identifying and resolving errors.

We provide this information as part of our policy aimed at fully complying with all recent legislation requirements, and to guarantee our integrity and transparency concerning your privacy when you use our website. We are working to improve the aspects of cookies and privacy on this website.

You can find more details on cookies at the following websites: www.allaboutcookies.org e www.youronlinechoices.eu.

Cookies can perform various functions, such as allowing you to navigate between different pages efficiently, remembering your preferences, and in general to improve the user's experience on websites.

Maserati Website reserves the right to use cookies, with the consent of users where the law or applicable regulations foresee the same, to render site navigation easier and customise the information that will appear. Maserati Website also reserves the right to use similar systems to collect information about Site users, such as for instance: IP address, type of web browser and operating system used and / or web pages visited by a user, for statistical or security purposes only. Maserati Website is entitled to collect this information to track site usage and improve certain aspects.

The sections below give a brief review on how Maserati Website uses cookies and similar instruments.
 

Navigation cookies

These cookies are essential for you to move around the Site and to use its features, such as for instance access to restricted areas of the website. Without these cookies we cannot provide the services you request, such as registration, login to your profile, preferences update and other customized services.

Strictly necessary cookies are used to store a unique identifier in order to manage and identify users from all the other users visiting the Site at that same moment, and to provide the user with a consistent and accurate service.

Some examples include:

Memorizing previous actions (for example, entered text) when navigating back to a page in the same session;

Management and passage of security tokens for different services within a website to identify the status of the visitor (e.g. registered or unregistered);

Maintenance of tokens to use restricted areas of the website;

Routing of customers towards specific service versions / applications, as may be necessary during a technical migration process;
 

Performance cookies

These cookies can be Maserati Website or partner, session or persistent cookies, their use is limited to the performance and improvement of the website features. These cookies collect information on how a visitor uses the Site, such as the pages visited. These cookies do not collect information that can identify you. All information collected by these cookies are aggregated in an anonymous form and are only used to improve the functionality of the Site.

Some examples include:

Web Analytics, the collected data are solely limited to the use of the website by an operator, to manage the performance and structure of the Site. These cookies may be third-party cookies, but the information will be used solely by those assigned to publishing of the visited website;

• Affiliate tracking by Maserati Website partners - the cookies are introduced by the Partners and used by the latter exclusively to check whether the user coming from another website purchased a product or service on the Maserati Website.

• Error Handling - Measurement of errors that occur on a website, this function will usually support the improvement of services or claim management and will generally be strictly linked to web analytics;

Testing of different website page structures - Tests on variations in the structure, normally using A/B or multivariate tests, to ensure that the site maintains a consist aspect for users during current and subsequent sessions.
 

Functional cookies

These cookies can be Maserati Website or partner, session or persistent. These cookies are usually the result of a user action, but they can also be implemented when providing a service not specifically requested but simply offered to users. They can also be used to prevent a previously offered and rejected service from being proposed to the same user. Furthermore, these cookies allow the Site to remember user choices (such as user name, language, country of origin, etc ...). All information gathered by these cookies is anonymous and cannot track user behavior on other websites.

Some examples include:

remember the settings that a user has applied to a website such as layout, font size, preferences, colors, etc.;
remember a choice so that users are no longer requested to fill out a questionnaire.

detect if a service has already been offered, such as for instance, offering a tutorial during subsequent visits to the website;

To provide information to allow access to an optional service such as the offer of a live chat session.

To fulfil a user request such as submitting a comment
 

Third party cookies for marketing/retargeting

These cookies are used by Maserati Website partners, in order to present Maserati Website advertising banners when you are visiting other websites, displaying the latest products that you looked on the Maserati Website. As you navigate the Maserati Website , these cookies are also used to propose products that could be of interest to you, or similar to those you have looked at in the past, based on your browser history. Use of these cookies does not imply the processing of personal data, but can allow connection to your computer or other devices and trace saved data: these cookies connect to the browser installed on your computer or other device used to navigate our website.

How can I disable cookies?

Most browsers accept cookies automatically, but you can also choose not to accept them. It is recommended not to disable this function, since this may prevent you from moving freely from page to page and enjoy all the features of the Site.

If you do not want your computer to receive and store cookies, you can modify the security settings of your browser (Internet Explorer, Google Chrome, Safari, etc..). In any case, please note that certain sections of our Site can only be used to their full capacity if your browser accepts cookies. Accordingly, your decision to remove and not accept cookies may have a negative effect when browsing our Site.

If you wish to change your cookies settings, using the settings of the various browsers, here are some brief instructions on how to do this in the four most popular browsers:

Microsoft Internet Explorer

Click the 'Tools' icon in the upper right corner and select 'Internet Options'. In the pop-up window select 'Privacy'. Here you can adjust the settings of your cookies.

Google Chrome

Click the 'wrench' icon in the upper right corner and select 'Settings'. Now select “Under the hood" and change the settings in the 'Privacy' section.

Mozilla Firefox

From the pull-down menu in the upper left corner, select 'Options'. In the pop-up window select 'Privacy'. Here you can adjust the settings of your cookies.

Safari

From the pull-down menu in the upper right corner, select 'Preferences'. Select 'Security' and from here you can adjust the settings of your cookies.

To find out more about cookies and how to manage or disable third party or marketing/retargeting cookies, visit www.youronlinechoices.com.

To disable analytical cookies and prevent Google Analytics from collecting your navigation data, download the browser add-on to disable Google Analytics: https://tools.google.com/dlpage/gaoptout.
 

What is local storage? How does Maserati use local storage technologies?

Local storage is an industry-standard technology that allows a website or app to store and retrieve data on a person’s computer, mobile phone or other device. Some examples include device or HTML5 local storage and caching. Most web browsers offer settings for you to control whether or not to allow local storage.

We use local storage to understand and improve how our products and services perform and to enable certain features. For example, we may store certain parts of the Maserati Website on your device so that those pages load faster the next time you visit them. We may also use local storage to help us understand how you use websites, apps and computers or mobile devices. For example, we may use local storage on your device in connection with things like apps, where we cannot use cookies.