And this is what happened last June 24,2010 at Rockwell Tent Garden Plaza, as the Premium car brand Maserati was formally introduced in the Philippines. Introducing its All-New line up Maserati Quattroporte S and Granturismo S by Mr. Francesco Fabbiani – Director Business Development of Maserati Asia Pacific.

Fabbiani shared to the press, while the mass market here is small, Maserati sees a lot of prospects for the segment looking for exclusivity, design and craftsmanship. He also said that Philippines as a market is both Asian and Latin and has a close similarity with the Italian market, both being emotional and passionate.

That is why Formula Sports Incorporated (FSI) was chosen as the official distributor of Maserati in the Philppines. During the grand unveiling night, Chairman and President, Mr. Wellington “Willie” Soong was introduced as the Man Behind this Italian Luxury Car Brand in the Philippines. In fact, the unveiling shows how Maserati S.P.A proudly presented Mr. Wellington Soong owns the exclusivity of Maserati in the country.

“These are exciting times for luxury car enthusiasts. The Maserati brand caters to our most discriminating clientele. Now is the time to aggressively market the Maserati, given that other luxury vehicles have been around for a while and buyers are hungry for an alternative,” Soong said.

He also explained that the market for luxury vehicles is rising in the country given that there is new wealth “from very enterprising entrepreneurs. Business overall is very robust,” he added.

About 500 guests, Ambassadors of different countries, VIPs, press, entrepreneurs and famous celebrities saved their precious time for this very prestigious event. With the whole cooperation and support also of Formula Sports Incorporated (FSI) team – Executive Director Mr. Marc Soong and Mr. Jason Soong, Managing Director of FSI surprised everyone that the Maserati Quattroporte and Granturismo unveiling marked another milestone and success in the Philippine Automotive Industry.