Maserati’s ‘dolce vita’ lifestyle was clearly visible at the 2010 Maserati Winter Fair. The event was hosted at the exclusive Groenhoven Estate during 3 winter days.

Several high-end partners presented themselves and their products/services in an exclusive setting. A Maserati-only parking close to the Estate was set up as well as a shuttle service from/to the Estate that was completely illuminated in Maserati blue and bearing the Trident logo. Right at the candle-lit entrance steps both a Quattroporte S and a Maserati GranTurismo S MC Sport Line welcomed the visitors.

Inside invitees were welcomed with a glass of Laurent-Perrier champagne as well as different hors d’oeuvres. A hostess welcomed people personally and explained them the concept of this special event.

On Thursday night an impressive 300 attendees visited the ‘Opening Cocktail Party’. A 360 m2 glass ‘Orangerie’ was attached to the Estate in order to host the large amount of guests. On display were Maserati’s latest models (GranTurismo S Automatic and Quattroporte Sport GT S) as well as a superb Maserati 3500 GT that clearly visualized the link to Maserati’s rich heritage. Poltrona Frau importer Colpaert created a lounge with several of their furniture models, made out of the same leather as Maserati’s interiors.

Guests were able to tour the Estate, which has been completely renovated and has a very modern look and feel thanks to the different architectural highlights. Maserati’s partners such as Dedon (exclusive outdoor furniture), Scabal (custom-made suits), Passionissimo (diamonds and jewellery), Avantgarden (high-end garden landscaping), Laurent-Perrier (champagne) and Optima (Financial Services) invited their clientele and presented their products and services in the various rooms within the Estate.

On Saturday both the Belgian and Dutch Maserati Clubs invited their members for a New Year’s Reception and brought many modern and classic Maserati’s to the Estate.