Each year the famous US magazine honours the cars that best combine a passion for engines, technological innovation and, obviously, unparalleled looks. The Maserati GranTurismo, described as being both "sexy in terms of its curves and its engine", took the 'Luxury Sport Coupé' category with ease.

Ken Gross, the well known author of the monthly's Automotive section, had the pleasure of driving the GranTurismo from Bolzano to Innsbruck. He praised the car's elegance, the fact that it is simple to drive, its precision and safety levels in all driving conditions. Gross defined the model as a "modern classic that only the Italians could create".

Playboy symbolises what today's men value, from pure seduction to more solid themes of dreams and aspirations, from elegance to the careful attention paid to having the right accessories.

This award is particularly important as Playboy has a readership of 10 million. Also, an exclusive section of the magazine's website has been dedicated to the prize, viewed by a broad and varied audience. Consequently, the award has considerable resonance in all areas of the media.