First presented in 2000, the Key Award has established itself as the leading Italian prize dedicated exclusively to interactive communication. The award recognises creativity and originality in the production of multimedia products for the web.
Maserati was honoured for the site's direct communication, its technical quality and its overall look. The Modenese company fully supports the 'made in Italy' concept throughout the entire world, using every possible means of communication along the way.

The Key Award jury is made up of magazine editors, journalists from respected daily and monthly publications, university professors who specialise in communications, presidents of associations who work in the sector, creative directors, directors and key figures from the world of advertising. Decisions are made on an individual basis, without the members of the jury ever meeting. The factors taken into account by the jury to evaluate the contenders are creativity, the quality of the content, innovation and the ease of use.

The Oscar-style prize-giving ceremony took place in Milan. The 285 nominees were divided into different categories, and their work was introduced by celebrities from the worlds of communication and entertainment.

Maserati's award winning site was nominated in the 'beauty, fashion and luxury' category. Developed in partnership with the Arachno web agency, it is devoted to the new GranTurismo. Also in the running was the www.emotionmeetsbusiness.com website, created in association with the E-Tree agency and dedicated to the Quattroporte.

The www.granturismoisback.com took the prestigious Media Key Award in its category. The jury praised its extraordinary emotive and visual impact, combined with its creativity and highly effective communication.