The guests were welcomed in the modern showroom where they were able to admire the MC12 supercar, among other models.

The visitors were then accompanied to the factory where they were guided through the production line and saw the cars being finished before clients took delivery.

Nerio Alessandri, the founder of Technogym, expressed his surprise at the modernity of the machinery used. This allows the staff to work in the best possible conditions.

Technogym was created in 1983 by Alessandri and is now the global market leader in equipment used for fitness training and biomedical rehabilitation. This position was earned thanks to solid investment in reseach and development, product innovation and training.

Like Maserati, Technogym has very close ties to the sporting world. It is Michael Schumacher's exclusive supplier of fitness training equipment. It was also chosen as the official supplier to the Olympics and Paralympics in Sydney 2000, Athens 2004 and will supply the Winter Olympics in Turin 2006.