The United States is the largest market in the world for the Maserati brand.

The new showroom at the corner of Park and 55th opened on 18 November and is a window for the Ferrari Maserati Group in the heart of America's economic capital. Not a dealership in the traditional sense, the showroom is directly managed by Ferrari Maserati North America, the official importer of both brands in the United States and Canada. Thanks to its prestigious location, the new showroom acts as an ambassador, representing the finest in Italian industry to those in the heart of the US and international business world.

Of clear Italian design and decisive Italian tastes demonstrating Maserati's luxurious style and character, the showroom will act as a rendezvous point for meetings with the press, clients, celebrities and VIPs - not only Americans, but those in the international community who are visiting New York.

Clients interested the latest Maserati products on display at the Park Avenue showroom will be directed to one of the four local dealers: Ferrari Maserati of Long Island; Miller Motorcars in Greenwich, Connecticut; Wide World of Cars in Spring Valley, New York; and Ferrari Maserati of Central New Jersey in Edison, New Jersey.

Maserati is ending its third year since returning to North America. Enormous is the success of the new Quattroporte which reached the market in mid-September of this year. This success comes also as a result of prestigious projects such as the Neiman Marcus special edition Quattroporte which sold out 60 units in 36 minutes. The flagship sedan was recently featured on the cover of LIFE magazine and has a portfolio of 1300 orders, equal to a waiting list of about one year.

The Park Avenue showroom has been open to the public from Saturday, 20 November.