The drivers were met in the futuristic showroom where they could admire the new flagship, the Quattroporte. Also on display were the other models in the current range, the Spyder and Coupé. The group then moved onto a guided tour of the production line where the vehicles are crafted.

The ultra-modern Technology and Bodywork area attracted a lot of interest, as did the Mechanics section where the engine units, gearbox and innovative transaxle suspension are assembled.