For the GranTurismo range, Maserati offers a personalisation programme that is unlike any other in the world. This programme has been developed with the objective of allowing each client to create a made-to-measure GranTurismo S Automatic, a car that is the maximum expression of sports luxury.

The driver can opt for one of ten colours of Poltrona Frau leather, thirteen possible colours for the stitching, seven for the carpets (that include two new tints in Red and Bordeaux) and three types of prestigious wood to choose from (Walnut, Rosewood or the new polished Wenge); a variety that will satisfy even the most demanding client and render the cabin of any GranTurismo S Automatic a one-off. Added to these are five lacquer finishes or Smoked Quarz and Alu Grey.
Both wheel rim designs come in two tints and you can choose from six colours for the brake callipers.

The MC Sport Line range
The ‘MC Sport Line’ personalisation range is designed to emphasise Maserati’s sporting heritage. It is dedicated to clients who want to exhibit their sporting passion with dynamism backed up by advanced technical solutions. This package will provide pure driving pleasure.
The name ‘MC Sport Line’ fully captures the experience gained on the track by the Maserati Corse technicians who designed the components.
The Modenese company’s racing pedigree can also be gauged from the fact that all the components are made from carbon fibre.

The Car Configurator
Maserati provides excellent support in configuring even the tiniest details on the GranTurismo. The Car Configurator gives the client the opportunity to create his ideal car online and ensure that the combination he has chosen, including the colour of the leather and materials, the finish of the headlining, the stitching and the carpets, is really what he wants.

The Maserati Atelier
Visitors to the Modena headquarters can make the most of expert help in creating their dream car by using the Atelier Maserati, just like they would for a suit styled by a master tailor.
The Atelier provides examples of the available options for the interior thanks to a special table showing colour samples of the leathers, the carpets, the stitching and the finishes. Clients can also browse colours for the interior and exterior and feel for themselves how the different materials combine with one another, allowing them to check the options selected on the Car Configurator.