The new Maserati.com unveiled. A new and exclusive window onto the world of Maserati
Timed to coincide with the launch of the new Quattroporte at the Detroit Motorshow, Maserati now has a fresh web identity thanks to the presentation of the new official Maserati.com website
Maserati’s new online interface boasts completely revised, eye-catching graphics. The site makes navigating content simple and intuitive, enhancing the user experience and rendering browsing a captivating event. Meeting the most recent needs of the digital age, the new Maserati.com site has, naturally, been created to be compatible for viewing on smartphones, tablets and all the latest-generation devices.
The new Maserati.com is divided into six main areas. In Maserati, Models, Corse, Gran Tour, Store and Multimedia, the content is displayed dynamically: for example, visitors to the Maserati section will be able to travel through time interactively by covering the main events in Maserati’s almost 100-year history. As well as information on models from the current range and on the marque’s sporting exploits, the new Gran Tour section introduces a novel perspective on the company’s traditions by proposing exclusive travel, style, design and technology content.
The digital voyage is rendered unique, in true Maserati style, by users’ ability to personalise the site’s homepage. By selecting the innovative, magazine-style graphical interface, users can tweak the space dedicated to each topic according to their needs and preferences: all users have to do is move the slider at the top of the page and this will automatically re-position the content.
The Store section is a useful link to the products on offer at Maserati’s official e-commerce outlet while Multimedia presents an extensive array of multimedia content, accessible by model or content type (photo, audio, video, brochure).
All the links to Maserati services, from the car configurator to the certified pre-owned vehicle programme, can be accessed at any time. These services are conveniently arranged in a side roll-over menu.