Benvenuto Cellini's Salt Cellar

The salt cellar by Benvenuto Cellini, kept at the Kunsthistorisches Museum in Vienna, is considered one of the greatest masterpieces of goldsmithing and the starting point for an art that has found its greatest exponents in Italy. The work perfectly represents the craftsmanship that dominates the technique, masters the style, and continues through each stage of the construction of the object, selecting and forging the materials as needed.

The salt cellar has become a universal symbol of perfection and refinement, despite being an object with an everyday use. This demonstrates once and for all that art is not made to be kept alone in museums, but should instead become an instrument to add more flavour to life, day after day. This lesson is clear to two Italian brands that implement the same idea today in their respective fields: Maserati and Bulgari.

The Bulgari Octo Maserati watches presented at the Geneva Motor Show are the result of a meeting between two icons of Italian Style. The Rome-based company, a worthy successor to Cellini, has joined forces with the House of Trident to create these luxury watches, which have thrilled lovers of haute orologerie.

The mechanism is assembled by hand in the Bulgari studios in Le Sentier, Switzerland, having been specially developed by the artists of the Italian fashion label to guarantee excellent performance and an exclusive design, as per the tradition of the two Italian brands. The colours and design inspired by the House of Trident make Bulgari Octo Maserati watches ideal for wearing in the driving seat of a GranCabrio, a GranTurismo or a new Quattroporte.

Watches, jewellery and cars: three everyday objects that, thanks to the commitment and continuous research of the two ambassadors to luxury, succeed in bringing art into our daily life, just as Cellini's salt cellar taught us. There's no denying that travelling to the soundtrack of a V8 Maserati engine, watching the time tick by on a Bulgari Octo Maserati or wearing a Bulgari diamond to an exclusive rendezvous are all moments that bring life closer to being a work of art.