Design of the All-New Quattroporte

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Elegance and sporty aggression with a new look

The reinterpretation of a unique design: Lorenzo Ramaciotti illustrates the guidelines of Maserati’s new stylistic approach, which focuses on clear, simple forms.

Lorenzo Ramaciotti, the designer from Modena who heads the Maserati Style Centre, is well versed in Maserati’s recent design history. Head of design at Pininfarina for almost twenty years, in 2003 he played a fundamental role in styling the Maserati Quattroporte, while in 2005 he laid the bases for a major new design approach, epitomised by a splendid concept car, the Birdcage 75th, blueprint for the Maserati GranTurismo, a masterpiece of elegance and sporty aggression.

Having been born a few hundred metres from the Modena plant and grown up literally surrounded by Maserati, Ramaciotti recently accepted the major new challenge of providing an ultra-modern take on an Italian style classic: the Maserati Quattroporte.

You can't look at a Quattroporte without realising straight away that it is a Maserati.

Lorenzo Ramaciotti - Head of Centro Stile

The new Quattroporte is, first and foremost, immediately recognisable as a Maserati. “This is my first priority when I design a car,” Ramaciotti states. “It must be obvious that it is a Maserati. You can’t look at a Quattroporte without realising straight away that it is a Maserati. Its character and style are unmistakable.”

The modern elegance of the car’s forms and details provided the ideal platform for outlining the shapes of future Maserati models, and the first result of this process is already visible in the silhouette of the new Quattroporte.

Iconic features like the large oval radiator grille with vertical fillets, the large and even more rounded engine hood, the three air vents behind the front wheels and the triangular C-pillar at the rear are united by a profile that expresses an innate aggression without in any way detracting from the car’s elegance.

    “The new side line, for example,” Ramaciotti explains, “runs along the entire length of the car, creating a very muscular look that is still streamlined and elegant.” The car is given an even more dynamic look by the three narrow windows with frameless doors, another new design feature, and the original vertical front light assemblies, which include LED day lights. At the rear, the parking lights provide a luminous frame for the wraparound rear lights: consisting only of LEDs, they integrate perfectly with the design of the rear bumpers and are joined together by a chrome-plated central trim that echoes the design of the radiator grille.

    Designed by Ramaciotti, the interior of the new Quattroporte is a paean to minimalism. “I wanted to get back to simplicity and elegance, moving away from that endless expanse of buttons and switches,” the designer explains. A minimalism that still offers luxury and comfort. “On the Quattroporte,” Ramaciotti concludes, “functional features are camouflaged in order to emphasise the soft, curvaceous surfaces of the dashboard and the central tunnel, which underline the quality of the materials and the fine craftsmanship with which they are employed.”