News & events

At the Brussels Motorshow 2014, Maserati was present with an impressive stand of 500m² in Hall 12

As in 2012, Hall 12 was dedicated to the luxury brands where Maserati showed is full range and launched the Centennial activities for the region.

After the press day on January 14th 2014, Maserati hosted an exclusive cocktail for its customers during the Gala Opening of the Motorshow.
All invitees were able to discover, exclusively, the full Maserati range and be part of the launch of the full Ghibli range and the brand new Quattroporte Diesel.
During this exclusive Gala, Maserati Benelux collaborated with several exclusive partners such as Foodstories for the catering, Laurent-Perrier for the champagne and Zegna for the staff clothing.

Throughout the Motor show Maserati offered the possibility to experience the range with structured test drives performed with professional instructors.
The Maserati stand, which also launched the brand new base line “The absolute opposite of ORDINARY” attracted a lot of people that got to know more about the brand and the model range.
585.000 people visited the motor show in 2014 which represents an increase regarding to 2012.

Maserati Benelux worked closely together with its Belgian partners, ACG Maserati in Gent, FMA in Wijnegem and FMB in Waterloo.