Maserati and Zanotta, a partnership in design
Zanotta and Maserati present the new Maserati lounge chair by Zanotta- a unique, exclusive project, previewed in Milan at the International Furniture Fair 2013, that is the result of the meeting between two stars of Italian style.
Created by the well-known designers Ludovica and Roberto Palomba, and produced in a limited edition, the new Maserati lounge chair by Zanotta is an article that encapsulates the spirit and values that the two brands have always expressed, each in their sector - exclusiveness, sophistication, comfort, refinement of materials, shapes and details, avant-garde design and a very high level of craftsmanship in production.
The Zanotta-Maserati lounge chair, designed by Marco Tencone at the Centro Stile Maserati (Maserati Style Centre) under the direction of Lorenzo Ramaciotti, has been conceived as an homage to the new Maserati Quattroporte, with the ideal synthesis of luxury and sportiness, technology and craftsmanship. The Maserati lounge chair by Zanotta is equivalent to a compositional and creative virtuism of rare efficacy and value, marked by timeless elegance.
The designers Ludovica and Roberto Palomba, known for their ability to flank vast knowledge of the cultural roots of design with the needs of contemporary society, developed a project starting from the elegant shapes of the vehicle, enhancing its nature of a mobile lounge. The harmonious, dashing lines of the Maserati Quattroporte were analysed, broken down, reproduced and reinterpreted by the Palombas until the shape of the Maserati lounge chair by Zanotta emerged, opening the seat to travel into a new dimension, making it the star of all time in terms of imagination, memory and thought. The trip, narrated by Maserati and Zanotta, is that of 'time in movement' in a very wide meaning of suspended imagery that lives on perceptions, suggestions, projections, memories and expectations. A dimension extended towards discovery but also to a more intimate reflection in which becoming aware and imagining the future path also means not forgetting the starting point. This is what the Maserati lounge chair by Zanotta intends to be - a product of absolute excellence, an opportunity to create a moment 'out of time', an itinerary of the senses that is deliberately renewed every time you sit in a Maserati or relax in one of the exquisite Zanotta armchairs. Because 'speed', as interpreted by Zanotta and Maserati, is in 'thought in movement'.
Maserati and Zanotta are two brands that tell two great Italian stories - two different companies which were both able to start from a local dimension to become internationally renowned, remaining loyal to their original values attributable to their ability to create products which merit the successes and recognitions obtained.