Maserati and Bowers & Wilkins welcome you to ‘Seven Notes World Tour’
Iconic Italian car brand Maserati and British sound specialists and innovator Bowers & Wilkins reveal ‘Seven Notes World Tour’ – a touring exhibition of sound, music and design that celebrates the arrival of the new Maserati Quattroporte – the car manufacturer’s first model to feature an integrated Bowers & Wilkins car audio system.
The ‘Seven Notes World Tour’ experience comprises of a multi-sensory sound installation based on the shared design principles of the two brands – engineering excellence, technological innovation and true performance. It is the natural progression of ‘Seven Notes’, a collection of music tracks, produced by internationally acclaimed artist and producer Howie B (Björk, U2), that were created using the seven distinct notes of Maserati V8 engines. The seven notes tracks were produced at London’s Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers.
Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a special Vogue tribute event during Men’s Fashion Week in Milan, ‘Seven Notes World Tour’ features an exclusive live performance of the Seven Notes tracks by Howie B at each location. Howie B is supported by a local DJ in each city, making each individual performance uniquely different. The tracks are available to download exclusively at www.sevennotes.com
Commenting on the tour, Howie B said: “Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Björk or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group. The resulting Seven Notes tracks exceeded what I could have imagined. The Seven Notes World Tour will bring this music to life via a stunning audio-visual feast that has never been seen before.”
‘Seven Notes World Tour’ gives media and consumers the opportunity to fully immerse themselves in the brand partnership of Maserati and Bowers & Wilkins, and will showcase a number of flagship products from both.
The final product from the partnership showcased at the ‘Seven Notes World Tour’ will be the Maserati Quattroporte, the flagship vehicle from Maserati’s range. The sixth generation Maserati Quattroporte is larger, lighter, more luxurious and more practical than the globally acclaimed car it replaces. The interior features an optional 15 speaker Bowers & Wilkins premium surround system that has been configured perfectly to the acoustics and shape of the car- creating a listening experience that is unrivalled in any luxury car audio surround system. The technology behind the system is astounding and features Harman’s QuantumLogic™ signal processing and Auravox equalisation, ensuring that wherever you sit, you’ll have the same listening experience.
The new Maserati Quattroporte will be available from this spring at the Maserati dealerships network, which numbers around 300 points of sale worldwide.
Maserati and Bowers & Wilkins are delighted to welcome you to ‘Seven Notes World Tour’.
Seven Notes World Tour Dates
Dubai 24th April
Beijing 9th May
Shanghai 16th May
Tokyo 23rd May
Los Angeles 6th June
New York 13th June
London 17th July
Maserati is one of the world’s most famous sports car brands. Founded in Bologna, Italy in 1914, the company’s dedication to performance has led to a string of sporting achievements and a series of legendary road and sports cars. Today the Maserati trident marque continues to be a symbol of automotive innovation, engineering excellence and refined luxury.
To find your nearest Maserati dealership visit www.maserati.com .
About Bowers & Wilkins
Bowers & Wilkins is a high-end audio specialist and maker of some of the world’s most iconic hi-fi systems. Its portfolio of products include the Zeppelin Air iPhone dock, P5 headphones and the flagship 800 Series Diamond hi-fi speaker, used by recording studios such as the world famous Abbey Road Studios in London.
To find your nearest Bowers & Wilkins dealer visit www.bowers-wilkins.com.
About Acqua di Parma
Acqua di Parma, a leading player in the luxury market was established in 1916 with the classic COLONIA, an authentic and iconic fragrance that embodies the brand’s values of Italian heritage, passion for beauty, attention for detail, and contemporary interpretation of luxury. All of the Acqua di Parma ranges are produced in Italy and distributed in 39 countries. Since 2001 Acqua di Parma has been part of the LVMH Group.